CUSTOMER SATISFACTION SURVEY

Customer Satisfaction Survey is a marketing management tool that allows you to monitor the company's performance in the market. You can collect precise information by doing interviews regarding the target-public's needs, acceptance of the product, identification of the brand, competitor's influence and other relevant data. From these results, the company can measure the level of their business’ success, recognize failures and modify their commercial strategies.

Customer satisfaction is one of the major priorities of companies committed to quality of products and services. Therefore, surveys are important, as they monitor the results achieved in the market and the competitiveness of the market. The information collected from clients is a prerequisite for defining efficient marketing plans.

         

This type of survey is very important since customer satisfaction is one of the conditions for obtaining and maintaining the ISO 9000. During the interview, the company must implement actions that identify the consumers' needs. Based on the results, the company must evaluate if the system is appropriate for their clients and their own goals. The adoption of the ISO certificate is an advantage for companies, as it provides them with more organization, productivity and credibility.

The satisfaction survey has other benefits, such as: a more positive perception from the client in regards to the company, and proximity with the consumer and development of a more reliable and stronger relationship. In addition to this, the data collected will be strong indicators of the future profitability for the business and will play the role of reference for expansion projects of the company.